This Privacy Policy describes how we at Eyes & Vision collect, use, and protect the personal information you provide to us. By using our services, you agree to the terms outlined in this policy.

1. Information We Collect

We may collect the following types of personal information:

• Contact information (name, address, email, phone number)
• Date of birth
• Health insurance details
• Medical history and current health condition
• Payment information

2. How We Collect Information

We collect information through:

• Patient forms and questionnaires
• In-person consultations and examinations
• Online appointments and communication
• Insurance verification processes

3. Use of Information

We use the collected information for:

• Providing optometric services and healthcare
• Processing payments and insurance claims
• Sending appointment reminders and follow-up communications
• Internal record-keeping and administrative purposes

4. Information Sharing

We may share your information with:

• Our optometric staff for providing services
• Third-party service providers for payment processing and administrative support
• Insurance companies for claims processing

We do not sell, trade, or transfer your personal information to outside parties without your consent, except as required by law.

5. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction.

6. Retention of Information

We retain your personal information for as long as necessary to fulfill the purposes outlined in this privacy policy, or as required by law.

7. Your Rights

You have the right to:

• Access and correct your personal information
• Request the deletion of your personal information
• Opt-out of marketing communications

8. Changes to the Privacy Policy

We reserve the right to update and modify this privacy policy. Any changes will be effective immediately upon posting on our website.

Website analytics and booking links

You can book, shop and browse with optional analytics turned off. Choose Privacy choices on our website to allow or decline analytics, or to change your choice later. Your browser remembers your choice for up to 180 days.

If you allow analytics, Google Analytics uses cookies to measure website visits, clicks on booking, phone and email links, and completed online bookings. It receives a browser identifier, a limited page address and campaign channel information where available. Our analytics events exclude patient names, contact details and entries in the booking form.

If you follow a tagged email, text message or social link and allow analytics, Eyes & Vision counts visits and completed bookings by channel and message topic in a private aggregate report. The report can credit a booking to the latest tagged link for up to 30 minutes in the same browser tab. Message topics describe the campaign and are excluded from our Google Analytics events.

YourBooking handles the appointment itself. A booking link can also pass a campaign channel code to Sunix so the practice can identify the referral source.